Irono - you can do anything
If I was ever to manufacture a new product for the pressing of clothes I would call it "Irono".
The marketing and advertising would go like this (most likely with two attractive looking mothers talking to each other):
Did you hear there's a great new product to help press clothes?
Irono
Not only does it cut ironing time in half but it's good for the environment?
Irono
In fact it makes ironing fun and for every bottle you buy the company donates a whole orphanage to a third world country?
Irono
And by using the product it also makes you lose weight?
Irono
(A bit of up-beat music followed by the tagline)
Irono - you can do anything
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